Trump Sparks Bidding War for TikTok: Tech Giants and Billionaires Vie for Ownership
President Donald Trump has ignited a public bidding war for TikTok’s US operations, naming some of the biggest players in the tech world as potential buyers. The move comes as TikTok faces a ban imposed by Congress over national security concerns, with its Chinese parent company, ByteDance, racing to find a solution by April 4.
Trump, known for his love of high-stakes negotiations, has thrown out names like Elon Musk, Larry Ellison of Oracle, and Microsoft as possible suitors for the popular social media platform. “I like bidding wars because you make your best deals,” Trump told reporters aboard Air Force One, signaling his enthusiasm for the process.
Microsoft’s Renewed Interest
Microsoft, which previously attempted to acquire TikTok during Trump’s first term alongside Walmart, is back in the mix. When asked if Microsoft was interested this time, Trump confirmed, “I would say yes.” However, it remains unclear whether the tech giant is actively involved in discussions.
Microsoft’s 2020 bid fell apart, with CEO Satya Nadella calling it the “strangest thing I’ve ever worked on.” The company’s renewed interest could hinge on whether it can navigate the complex regulatory landscape this time around.
Elon Musk’s Potential Bid
Elon Musk, owner of X (formerly Twitter), has also been floated as a potential buyer. Reports from Bloomberg and The Wall Street Journal suggest that Chinese officials have discussed selling TikTok’s US operations to Musk. While Musk has not publicly confirmed his interest, he has voiced opposition to a TikTok ban, citing free speech concerns.
Musk’s close ties to Trump and his extensive business dealings in China, including Tesla’s operations, could work in his favor. Antitrust experts believe Musk could clear legal hurdles, given TikTok and X’s distinct user bases.
Larry Ellison and Oracle’s Role
Oracle, led by Larry Ellison, has emerged as another key player. Trump has sent mixed signals about Ellison’s involvement, at one point suggesting Ellison could buy TikTok and share ownership with the US government. “Buy it, and give half to the United States of America,” Trump said during a press conference.
Oracle already serves as a service provider for TikTok, storing its data in US-based centers. Reports indicate that ByteDance could retain a minority stake, with Oracle overseeing the app’s algorithm and data collection. However, Trump later denied any ongoing talks with Oracle or Ellison.
Other Bidders Enter the Fray
Beyond the tech giants, other investors have thrown their hats into the ring:
- Perplexity AI: Backed by Jeff Bezos and Nvidia, this AI startup has proposed merging with TikTok’s US business and offering half ownership to the US government post-IPO.
- Frank McCourt and Kevin O’Leary: The billionaire duo, along with a consortium of investors, has expressed willingness to pay up to $20 billion for TikTok, excluding its algorithm.
- Jesse Tinsley and MrBeast: This group, which includes popular YouTuber Jimmy Donaldson (MrBeast), has submitted an all-cash bid, aiming to keep TikTok “aligned with the values that make America great.”
The Road Ahead
With Trump aiming to finalize a deal within 30 days, the fate of TikTok remains uncertain. The platform’s 170 million US users and its cultural impact make it a highly coveted asset. However, the involvement of multiple high-profile bidders and the complex geopolitical dynamics between the US and China add layers of complexity to the negotiations.
As the bidding war heats up, one thing is clear: TikTok’s future in the US will be shaped by a mix of business acumen, political maneuvering, and regulatory scrutiny.